About Wilder Flooring

Get to know your Northwood, NH area flooring experts

Family owned & operated

Wilder Flooring is a certified flooring company specializing in commercial and residential sales and installation of all types of floor coverings. We are proudly based out of Northwood, NH, serving the Greater Seacoast and all of New England for over 30 years. The Wilder Flooring team is pleased to offer services ranging from replacing carpet in a small bedroom to a full scale bathroom remodel including a custom tile shower. Whether you're a home owner, a builder or a property manager; Wilder Flooring is invested in all your flooring needs!

Founders Kenny & Patti Wilder, opened within Benton's Decorating Center in 1991, specializing in carpet and vinyl. Kenny was a hardworking craftsman who quickly made a name for himself in the community. The business continued to grow and Wilder Flooring moved to its forever home on Route 4, a larger space with the ability to offer a "Full Service" store.

Kenny retired and sold the business to David Patterson who ran the store for over 11 years. In the fall of 2022, David passed the reins to new owners, Ryan & Hayley Marsh. Ryan & Hayley were new to Wilder but not the flooring business! They have owned and operated Rymar Flooring for over 25 years and bring with them decades of sales experience & firsthand installation knowledge.
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Services from Wilder Flooring in Northwood, NH

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Why should you choose us?

Do you want to be recognized & greeted by name instead of being just a phone number? Wilder Flooring is operated by a big happy family and we treat our clients as part of that family. We pride ourselves on providing a quality service from start to finish on every project. We treat every endeavor with the time and genuine personal touch that you can't get at the big boxes. From selecting your materials to having them installed, we are committed to educating you on your options and helping you bring your visions to reality!

Call us today to set up an in-home appointment or stop by and explore our convenient show room location!

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Awards & associations

Tarkett Elite

Meet the team

Ryan Marsh

Owner
Some of Ryan's earliest childhood memories include climbing around on carpets and riding in the passenger's seat of his dad's van. Ryan was on job sites as young as 7 years old picking up debris and vacuuming newly installed carpets under his father's watchful eye. Installing flooring was his job every summer break through High School and College. People will often ask Ryan, "How long have you been doing this?" and as he likes to put it "I never mowed lawns or made frappes, flooring is what I've always done, and I genuinely love where it has taken me." Ryan has endless knowledge of the industry and coupled with his friendly personality you will be comfortable and confident from the start. From product application, current design trends, Ryan strives to provide his clients with the best products and service the Seacoast has to offer. Ryan is our "Technical Guru" and his first-hand experience as an installer gives him an edge in the industry that most retail store owners don't have. Ryan has worked in all types of residential and commercials settings and has extensive building and remodeling knowledge. We work with many other local businesses and tradesmen who rely on Ryan's expertise and attention to detail and especially his realistic approach to every project that comes across his desk. Our DIY customers know they can call on Ryan at any stage of an installation because at Wilder Flooring, we care about you long after you walk out the door- we care about the lifetime of your floor! When Ryan took over ownership of Rymar Flooring Company at 28 years old after his father passed away, it was his goal to expand the company in his community to a full sales and service operation. In 2022 Ryan acquired Wilder Flooring and began to meld the companies together. The Marsh Family is proud to continue the strong foundation that Kenny so thoughtfully built years ago. Today Ryan's dreams have been accomplished, and he has been able to share his success with his family, starting a legacy for his children to continue.

Hayley Marsh

Owner
Hayley jumped into the company and flooring world when she met Ryan, but she is no stranger to construction. She grew up in a family of home builders and custom craftsmen on the beautiful island of New Castle. Hayley's parents still live in the house her father built many years ago and loves nothing more than all the character of the wide pine boards that have aged with time and so many memories! Hayley is not only the creator of the funny signs you read on the marquee, but she is also The Queen of the Showroom! With a background in hospitality, she brings that warm & genuine, personal touch to every aspect of a project. Whether you are picking the perfect species and grade of hardwood for your new construction project or floor and wall tile for your custom shower- Hayley will ask the right questions to guide you to the perfect choices for any space. She has extensive knowledge of all the products in Wilder's well organized and consistently updated showroom and beyond. If you have an inspiration photo that depicts the room of your dreams, stop by the showroom today and work with Hayley to bring it to life! In the Spring of 2025 Hayley & Ryan volunteered at their son's elementary school Career Fair and many of the kids asked Hayley if she liked her job. Her enthusiastic response was that she LOVES her job! Being the face of the showroom and having the opportunity to meet so many incredible people from the Northwood community and surrounding towns has been the highlight of her career. If you visit the showroom on any given day you are bound to run into a face you will know; one of your kid's teachers, your trusted local contractors & Realtors. Heck, some of the locals even have pretty entertaining stories to tell- you may know a character or two- or you may be one! ;)

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Featured brands & technologies

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